Today, for the first time, I ran into the idea that there are groups of people?—?and I was called out as one of them?—?that lead Twitter “mobs” to “attack” breweries on their social media accounts.

This phenomenon was described as “Twitforking”?—?which I admit I find hilarious and creative, despite its pejorative connotations towards those to whom it is assigned.

But, I feel like maybe we need to take a minute to talk about how this perception came about, and what I (we) are actually trying to accomplish here.

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