Every time a new brewery opens in Maine, brewers struggle a little bit more to stand out from the crowd, to be recognized and remembered, to have their beer mentioned in the first few breaths when a newcomer asks a local for recommendations. The events on tap for this year’s Portland Beer Week (for which this publication is the media sponsor) are designed to showcase breweries you may not have heard of, or had forgotten about, or those that simply aren’t at the top of the hype list.
My favorite event each year is usually the Freshman Orientation, a speed-dating-style sampling of beers by the local breweries that opened in the past 12 months. This year’s Orientation takes place Nov. 5 at Coffee By Design’s Diamond Street location, and features over a dozen new craft beer-makers. It’s a fun and efficient way to meet the new breweries on the block.
Another way for breweries to get noticed seems counterintuitive but is actually quite effective: don’t tell tasters what beer they’re drinking ahead of time. At blind tasting events, the maker of the beer is not revealed until after the drinker has evaluated the samples or voted for their favorite. Tasting notes are usually provided so participants have some idea what to expect, but this method is a great way to erase your preconceived notions and open your palate to pleasant surprises.
Here are two Beer Week events that employ the blind-tasting format, and a third that you can easily turn into a blind tasting with a few friends.
1. Salvage BBQ Pro-Am (Tues., Nov. 7, at 6 p.m.)
The beer community in Maine is incredibly supportive of those looking to learn how to brew, and an opportunity to partner with a professional brewer can be a memorable one. The annual Pro-Am competition, hosted by Salvage BBQ, gives amateur brewers the chance to flex their creative muscles by partnering with pros to brew pilot or full-sized batches in a production brewery space. The judging is by popular vote, but this year the tasting will be blind. Competing brews will be numbered and a description will be provided, but the brewers will remain anonymous until the votes are counted. I expect there’ll be a wide variety of styles at this year’s event, so creativity will likely be a bigger factor than the execution of a traditional type of beer.
2. Blind Belgian Tasting (Thurs., Nov. 10, at 5 p.m.)
The Blind Belgian Tasting at Slab is all about the perfection of a particular style. Participating breweries will enter beers that meet specific criteria — they must be made with a particular strain of Belgian yeast, be light in color, and have an ABV below 5 percent. The lineup this year is an exciting mix of “freshman” breweries (Foulmouthed Brewing and Mast Landing Brewing Company), up-and-comers (Foundation, Austin Street, SoMe) and more established competitors (Sebago, Rising Tide).
3. GLB Maine IPAs! (Thurs., Nov. 10, at 5 p.m.)
Only a local institution with as many draft lines and as much history as The Great Lost Bear could even attempt to host a happening where nearly every available Maine-brewed IPA is on tap. For this event, the servers aren’t intending to pour flights blind, but it would be simple for a pair of friends or a group to turn this opportunity into a blind tasting. One person orders the IPAs and the other (or others) tries to find their favorite — like a hopped-up version of the Pepsi Challenge. IPAs are perfect for this type of game because, though they’re all the same style, the flavor can vary quite a bit. Come prepared to have friendly disagreements and maybe even change your own mind.
You’ll be amazed by what’s revealed when you stop looking and start tasting.