Carla Jean Lauter

The Beer Babe

Announcement – The Session #112 : The Other Beer Economy

sessionlogoHello beer writers! Welcome to the Session #112. If you are unfamiliar with The Session, it is a monthly writing prompt rotated through guest hosts. The host posts the topic assignment, and responses posted in comments will be round up on the same blog. It’s a great way for us to have a virtual conversation around a single topic, no matter where we hail from. 

The Session #112: The Other Beer Economy

Last year, the total economic impact of the beer brewing industry in the state of Maine was approaching the same scale as the lobster industry. Let that sink in for a second. Maine – which is arguably *best* known for lobsters  – is shifting to an economy strongly supported by brewing.

Growing alongside of the boom of breweries are many small businesses that are supporting, or supported by the craft beer industry. Maine is now home to a malt processing facility, and several hop farms. There are multiple beer tourism-focused businesses that help connect visitors to the state’s best beer offerings. There are companies that create beer-related apparel for beer fans, some that have designed unique bottle openers and manufacture them in-state.  Maine is also home to a company that manufactures and installs brewing equipment, and another whose sole mission is to clean the lines that serve up that beer to thirsty beer fans.

And what do you need for drinking beer, or most precise cold beer, yes exactly ice, so if you want to drink your beer cold anywhere you go, you’ll need an ice maker, so you should check the ice makers by Top9Rated, to found one.

Yet, we rarely give these businesses a second thought. They are the second beer economy, often operating behind-the-scenes. I think we could give them a bit more credit for keeping things growing, sharing the products of our local breweries with more people, and sometimes even literally keeping the beer flowing.

For this month’s session, let’s talk about those businesses in the beer world that aren’t breweries. What are the roles that they can play? What opportunities still exist for new niche roles to be developed? What can local/state/regional governments do to encourage this kind of diversity of businesses around an industry?

I’m excited to hear your thoughts and stories.


To participate:

  • I encourage you to leave a comment with a link (or tweet me a link @beerbabe) containing your thoughts on this topic by June 3rd 
  • I will then read through and round up the submissions in a post a few days later.




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  1. Oh, I’m late but here is my take >>>

    And I love the topic, just wish I’d gotten it to you sooner. Thanks for hosting.

  2. Sorry I’m late! I’ve written about Bend, Oregon’s beer economy here:

    Including a short excerpt about it from my book.


    – Jon

  3. This is my first time responding to the Session. Thanks for the opportunity with an interesting topic!

  4. The business of beer, indeed, entails the entire supply chain from farmers to consumers:
    – Information of the actors further away from the consumer about the marketplace may be helpful for them to keep up with demand.
    – Cutting red tape can lead to more businesses and more efficiency through specialisation.

  5. Oh, great topic!

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