Seeking the Extremes – It is in our nature

It is human nature to seek out the rare, the new and the novel and I am certainly no exception. Marketers and product producers count on this type of behavior – and it’s no more common in beer than it is in clothing, video games or other optional (non-commodity) purchases. The argument, then, is whether or not these brews are less artfully crafted than their session counterparts and get by on their novelty alone. [Read more...]