What is America drinking for the Superbowl? Beer. Somehow the two are forever linked in our minds. But the idea that we all have to drink the same beer? Maybe not so much.
Honestly, I hadn’t thought much about it until the other day. I got an email asking me to boycott Bud and Stella for the Superbowl because, since Anheuser-Busch has been bought by In-Bev, they’ve had to cut a few thousand jobs. While I think this effort might be a bit misguided, it got me thinking. The big guys make millions and millions at Superbowl time. Everyone buys lots of canned beer, and drinks it en masse. Or, at least, that’s the perception.
So, my request – when stocking up on beer for the Superbowl, no matter who you’re routing for – bring home a 6 pack of something local. If nothing else it’ll be something to talk about at halftime.