What is America drinking for the Superbowl? Beer. Somehow the two are forever linked in our minds. But the idea that we all have to drink the same beer? Maybe not so much.

Honestly, I hadn’t thought much about it until the other day. I got an email asking me to boycott Bud and Stella for the Superbowl because, since Anheuser-Busch has been bought by In-Bev, they’ve had to cut a few thousand jobs. While I think this effort might be a bit misguided, it got me thinking. The big guys make millions and millions at Superbowl time. Everyone buys lots of canned beer, and drinks it en masse. Or, at least, that’s the perception. 

But this year more than ever, craft beer is working its way into family life. Maybe tasting an American Ale inspired you to try your local brewery’s own ale. Maybe a friend let you taste their beer and you liked it a lot. Maybe you’re just curious. So why not share your newfound appreciation of craft beer by drinking locally this Superbowl?
If you live anywhere near a big city, chances are there’s some beer being brewed in your state. It might be available at the grocery store, a little farther down the beer aisle than the Coors. If football is really as Ameircan as we can get, why not celebrate the work of your local brewer, your hometown, your heroes that bring you great tasting beer?

So, my request – when stocking up on beer for the Superbowl, no matter who you’re routing for – bring home a 6 pack of something local. If nothing else it’ll be something to talk about at halftime.