Carla Jean Lauter

The Beer Babe

Craft Beer for the Big Game

What is America drinking for the Superbowl? Beer. Somehow the two are forever linked in our minds. But the idea that we all have to drink the same beer? Maybe not so much.

Honestly, I hadn’t thought much about it until the other day. I got an email asking me to boycott Bud and Stella for the Superbowl because, since Anheuser-Busch has been bought by In-Bev, they’ve had to cut a few thousand jobs. While I think this effort might be a bit misguided, it got me thinking. The big guys make millions and millions at Superbowl time. Everyone buys lots of canned beer, and drinks it en masse. Or, at least, that’s the perception. 

But this year more than ever, craft beer is working its way into family life. Maybe tasting an American Ale inspired you to try your local brewery’s own ale. Maybe a friend let you taste their beer and you liked it a lot. Maybe you’re just curious. So why not share your newfound appreciation of craft beer by drinking locally this Superbowl?
If you live anywhere near a big city, chances are there’s some beer being brewed in your state. It might be available at the grocery store, a little farther down the beer aisle than the Coors. If football is really as Ameircan as we can get, why not celebrate the work of your local brewer, your hometown, your heroes that bring you great tasting beer?

So, my request – when stocking up on beer for the Superbowl, no matter who you’re routing for – bring home a 6 pack of something local. If nothing else it’ll be something to talk about at halftime.

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3 Comments

  1. Middle Class Middle Aged White Guy

    I don’t give a rat’s ass about the game, but I’ll be sure to follow your suggestion and “drink local”. The only question is….”Middle Ages or Ommegang“…?

  2. Lee

    Yep — the party I’m going to will have a keg from North by Northwest, Austin’s best brewpub.

    I was going to suggest that SB partiers should try to grab some beers from the two cities represented in the game, but I’ve never heard of any microbrews from Phoenix. I tried looking something up on beermapping.com, but the only brewery listed got an awful review.

    And really, the only thing I’ve heard of from Pittsburgh is Iron City, which is reportedly crap. Too bad Philly didn’t beat the Cards — we could have loaded up on good stuff from Victory!

  3. brantc

    You said it sister, I think I will get a growler from the local brewery for the game.

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